TORONTO, December 4, 2008 – Criterion Investments Inc. (“Criterion”) was recognized for marketing excellence at the 14th annual Canadian Investment Awards, winning the Canadian Investment Marketing Award for the second year running.
Criterion’s winning campaign - “what’s your entry point?” - is based on the concept that we all have a story about leaving it too late, from ‘the property you should have bought’ to ‘the one that got away’. The same applies to investing in long-term growth themes, and Criterion built the case for why now is time to get ahead of the curve by investing in water infrastructure and clean energy. To see the campaign in action, go to www.myentrypoint.ca
As part of the campaign, Canadians were urged to tell their own stories about leaving it too late, with Criterion making a charitable donation for every story received. The response was excellent and $5,000 was raised for the David Suzuki Foundation’s water and clean energy programs. The campaign also included educational resources for financial advisors, investor seminars and online social network initiatives.
“The themes of water and clean energy are relatively new to the Canadian investment space, so we knew we had to find a compelling way to get advisors and investors to see the current investment opportunity,” said Matthew Snare, Vice President of Marketing at Criterion parent company VenGrowth Asset Management. “We are delighted to be recognized again this year as an industry leader in what is a challenging marketing environment for financial services.”
Criterion is committed to creating insightful solutions for everyday Canadian investors. Criterion combines unique investment structures with best-in-class asset managers or strategies typically only available to large institutions and high-net worth individuals. Criterion is an affiliate of VenGrowth Asset Management Inc., one of Canada's premier managers of private equity and alternative investments with a proven track record of success since 1982.